In 2016 Gus approached Rod with a seemingly small problem, finding a wheel that would properly fit his '86 911. Over the next few months, they both learned that was a common problem not only to them but other drivers.
With that in mind, we embarked on a quest for a proper solution and a few months later we produced our first wheel. It all started with friends and people in our car community however the word got out and that's how we decided to launch the brand. Since then our community continues to expand as well as collaborations with great graphic and industrial designers. We invite you to be part of this ride!