Founded in 1922 by the talent of Guglielmo Miani Sr., LARUSMIANI today is the oldest luxury clothing and tailoring brand of Via Monte Napoleone, the beating heart of Milan’s fashion district and an authentic symbol of the Italian lifestyle. LARUSMIANI still handmakes collections the same way the founder did 96 years ago, combing absolute quality, elegance, and unparalleled craftsmanship. In fact, each piece is strictly handmade in Italy: the brand embodies the classic gentleman with a contemporary twist that pursues the dictates of style and, at the same time, is the author of changes and innovations. Since 2015, after LARUSMIANI acquired Aldo Lorenzi’s know-how, the Gentlemen’s Essentials accessories further complete the lifestyle offer of the Milanese brand. The legendary shop of Aldo Lorenzi, sole CEO of the G. Lorenzi historic Boutique of via Monte Napoleone, has been skilfully reconstructed with its original furniture in the basement floor of LARUSMIANI Concept Boutique.