000 Magazine
Founded: 2018
Origin: USA

Remember when car magazines were captivating? When they arrived on your door, and you knew you had hours of quiet enjoyment ahead? In a world of ever-thinner magazines filled with 50-70% advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long-form deep dives in order to create an alternative to a nice night out—as well as an elixir for today’s endless drop-down notifications and hyperlinks that bounce you right out of a good read. The result is “Triple Zero,” a quarterly art journal that just happens to be about Porsche. Its name is a reference to the marque’s three-digit model type numerology and a promise to explore Porsche from its origins without skimping on pages or possibilities…

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