Remember when car magazines were captivating? When they arrived on your door, and you knew you had hours of quiet enjoyment ahead? In a world of ever-thinner magazines filled with 50-70% advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long-form deep dives in order to create an alternative to a nice night out—as well as an elixir for today’s endless drop-down notifications and hyperlinks that bounce you right out of a good read. The result is “Triple Zero,” a quarterly art journal that just happens to be about Porsche. Its name is a reference to the marque’s three-digit model type numerology and a promise to explore Porsche from its origins without skimping on pages or possibilities…
000 Magazine
Remember when car magazines were captivating? When they arrived on your door, and you knew you had hours of quiet enjoyment ahead? In a world of ever-thinner magazines filled with 50-70% advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long-form deep dives in order to create an alternative to a nice night out—as well as an elixir for today’s endless drop-down notifications and hyperlinks that bounce you right out of a good read. The result is “Triple Zero,” a quarterly art journal that just happens to be about Porsche. Its name is a reference to the marque’s three-digit model type numerology and a promise to explore Porsche from its origins without skimping on pages or possibilities…
