Founded in Italy in 2018 by Franco and Giacomo Loro Piana, Sease is a lifestyle brand that blurs the line between traditional menswear and high-performance activewear, delivering uncompromising quality. A contemporary essential for the modern man, Sease is designed to embrace passions and lifestyles that move between city life and the outdoors. Inspired by Italian sartorial tradition, Sease creates contemporary, comfortable, and informal garments – fusing refined craftsmanship with technical innovation. Since its foundation, Sease has earned international recognition, expanding its retail presence with stores in Paris, Seoul, Milan, Dubai, Geneva, Monaco and – coming Summer 2026 – Abu Dhabi. The brand is also established in winter destinations such as St. Moritz, Courchevel and Gstaad, as well as summer locations including Forte dei Marmi and Sardinia.
SEASE
Founded in Italy in 2018 by Franco and Giacomo Loro Piana, Sease is a lifestyle brand that blurs the line between traditional menswear and high-performance activewear, delivering uncompromising quality. A contemporary essential for the modern man, Sease is designed to embrace passions and lifestyles that move between city life and the outdoors. Inspired by Italian sartorial tradition, Sease creates contemporary, comfortable, and informal garments – fusing refined craftsmanship with technical innovation. Since its foundation, Sease has earned international recognition, expanding its retail presence with stores in Paris, Seoul, Milan, Dubai, Geneva, Monaco and – coming Summer 2026 – Abu Dhabi. The brand is also established in winter destinations such as St. Moritz, Courchevel and Gstaad, as well as summer locations including Forte dei Marmi and Sardinia.
