AETHER (pronounced “ē-ther”) was started in 2009, when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-travelled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue. Other retail locations include New York City, San Francisco, and Aspen.