Digitrend "Take-Off Edition"


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Remember the AMIDA Digitrend? A true gem from Baselworld 1976. A Swiss watch with futuristic lines inspired by the sports car designs of the era, a hybrid before its time as it combined a mechanical movement and original LED-style display.

A tribute to a magical decade, a toast to a future unfettered by creative diktats, where ‘Space Age’, boundless enthusiasm and disruptive aesthetics are intertwined. The iconic Digitrend driver’s watch, with its retro-futuristic style, is reborn with more refined finishes, an automatic movement equipped with a jumping hour module, a sapphire prism for the side display, and a clear, precise ‘digital’ readout

The shape? Unconventional to say the least. A vintage piece with a modern twist! It’s been nearly fifty years since the AMIDA Digitrend was launched at Baselworld in 1976. Iconic from the start, it symbolized the audacity of a whole generation and inspired independent watchmaking from the 2000s to the present day. Now it's making a grand comeback.

Exclusive Take-off Edition :

  • Exclusive Take-off Caseback
  • Limited Edition with Crew Member numbering
  • Combo Alcantara charcoal strap and Metal bracelet
  • Space Age display case 

Pre-order sales will close on Sunday, June 16th at 6PM GMT. Delivery expected for November 2024

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