We love what we do: mechanical watches
When Daniel was still a banker in New York, life was extremely fast-paced. As the saying goes ‘Time is money’. Then, the financial system crashed—but not Daniel! Instead, he turned away from money and toward time—a form of time spectacularly expressed through mechanical watches. For over 25 years now, the man from the East of Switzerland has been back in the New York of Switzerland—namely, Zurich. In 1997, he registered the brand Maurice de Mauriac. Since then he has been enjoying a slower-paced life devoted to the careful crafting of mechanical watches and selling them throughout the world. Time has become love, but in a very different sense.
The heart of Maurice de Mauriac beats near the Paradeplatz in the atelier located in the Tödistrasse. One encounters Maurice de Mauriac always and everywhere as a personable, human, and warm family business. In addition to Dreifuss, one might very well meet one or both of his sons, Massimo and Leonard, who have since assumed important roles in the atelier. His wife, Claudia Ginocchio, a painter, inspires just two doors down in her atelier. Masha, his daughter, provides Daniel with a constant stream of ideas and impulses with her unpretentious and unadulterated adolescent perspective.