Founded: 1997
|
Origin: Switzerland

We love what we do: mechanical watches

When Daniel was still a banker in New York, life was extremely fast-paced. As the saying goes ‘Time is money’. Then, the financial system crashed—but not Daniel! Instead, he turned away from money and toward time—a form of time spectacularly expressed through mechanical watches. For over 25 years now, the man from the East of Switzerland has been back in the New York of Switzerland—namely, Zurich. In 1997, he registered the brand Maurice de Mauriac. Since then he has been enjoying a slower-paced life devoted to the careful crafting of mechanical watches and selling them throughout the world. Time has become love, but in a very different sense.

The heart of Maurice de Mauriac beats near the Paradeplatz in the atelier located in the Tödistrasse. One encounters Maurice de Mauriac always and everywhere as a personable, human, and warm family business. In addition to Dreifuss, one might very well meet one or both of his sons, Massimo and Leonard, who have since assumed important roles in the atelier. His wife, Claudia Ginocchio, a painter, inspires just two doors down in her atelier. Masha, his daughter, provides Daniel with a constant stream of ideas and impulses with her unpretentious and unadulterated adolescent perspective.

WE LOVE IT BECAUSE Maurice de Mauriac’s founder Daniel Dreifuss makes no bones about where he draws the inspiration for his brand’s watches. The former banker’s beautifully hand-crafted mechanical pieces are an unapologetic expression of thanks to the Swiss city of Zurich, more specifically the artisans, craftsmen and suppliers who contribute so much to its ‘cosmopolitan Swissness’.
L2  - Red Sea

Maurice de Mauriac

L2 - Red Sea

€4.670
L1 Automatic Modern "Lemans"

Maurice de Mauriac

L1 Automatic Modern "Lemans"

€1.746
L1 Chrono Modern

Maurice de Mauriac

L1 Chrono Modern

From €3.491
Voderansicht der Grand Cœur

Maurice de Mauriac

Chrono Modern Skeleton "Grand Coeur"

€12.400
Chrono Modern "Double Sixty Rattrapante"

Maurice de Mauriac

Chrono Modern "Double Sixty Rattrapante"

€11.665
Stan Smith Signature Watch

Maurice de Mauriac

Stan Smith Signature Watch

€2.196
L3

Maurice de Mauriac

L3

From €3.858
L1

Maurice de Mauriac

L1

From €2.113